In 2024, the British Council partnered with Effat University to support emerging talent in Saudi Arabia’s growing film industry. This collaboration was showcased at the 11th Showreel Effat International Student Film Festival in Jeddah, held under the theme “From Dream to Film.” The festival celebrated the creativity and vision of a new generation of filmmakers from Saudi Arabia.
One of the most impactful initiatives was the launch of The Pop-Up Film School, a two-week training program developed in collaboration with the Arts University Bournemouth. It reached over 600 students from 12 schools in Jeddah through 72 interactive workshops, covering a range of filmmaking studies, including directing, acting, production, costume design, animation, music, and make-up, giving them the tools to think about film as a real career path.
Another success story from the collaboration was Voices of AlUla, a short documentary co-produced by Effat University and the Arts University Bournemouth, with support from the British Council. Directed by Mitoshka Alkova and created with the participation of Saudi film students, the film was shot in the historic region of AlUla and went on to win Jabal Tuwaiq Award at the Saudi Film Festival’s Documentary Film Competition, showing the impact of bringing international and local talent together.
Beyond these initiatives, the festival hosted seminars and workshops led by film professionals, including experts from the Royal College of Art, Netflix, ARRI, and VFX Mojo. These sessions gave students a closer look at the industry and helped spark new ideas.
While in April 2025, the 12th edition of the festival welcomed Joanna Quinn, a well-known British animator, as a guest of honour. Quinn, known for her hand-drawn animation and her character “Beryl,” brought decades of experience and inspiration to the event. Her visit highlighted the festival’s goal of connecting cultures and supporting young voices in film. Joanna Quinn, whose work has earned her BAFTA and Emmy Awards along with an Oscar nomination for her 2021 short film Affairs of the Art, brought inspiration to young filmmakers at the festival and encouraged international collaboration and creative growth.
The British Council’s ongoing collaboration with Effat University reflects its a vital role in shaping the future of Saudi cinema and empowering the voices of the next generation.
